SKILLS
I'm an easy-going strategic design leader and practitioner, specialising in guiding multidisciplinary teams and advocating holistic, evidence-based design processes and outcomes. Most importantly, I bring a well-rounded understanding of the creative, technical, and business dimensions needed to craft engaging experiences across digital media and beyond.
Strategy & Design Leadership
- Digital strategy
- Content strategy
- Digital transformation
- Digital brand development
- Design maturity frameworks
- Leading & mentoring design teams
- Product strategy
- Design ops process optimisation
Service Design
- Formative research & analysis
- Workshop facilitation
- Journey mapping
- Service blueprints
- Multi-touchpoint process design
- Conceptual modelling
- Systems thinking
- Customer experience transformation
- Service playbooks
- Service & product roadmaps
- Prompting / LLM interaction design
- Service operations design
Research
- Research planning
- Audience segmentation
- Participant screeners
- Customer / stakeholder interviews
- Interview & focus group moderation
- AI research methods
- Personas
- Landscape & competitor analysis
- Usability testing
- Reporting & presentation
UX Design
- Concepting & ideation
- User flows & site maps
- Information architecture
- Wireframing
- Interaction design
- AI-assisted design
- Prototyping
- Responsive design
- Mobile applications
- E-commerce design
Apps & Tech
Platforms
Windows
Mac
iOS
Android
Preferred Design Apps
Adobe CC
Figma
Miro
Axure
I'm also techically-literate, with a solid working knowledge of:
- AI concepts
- HTML, PHP, SQL, CSS, JavaScript
- Server administration (Windows/Linux)
- Networking (TCP/IP, DNS)
- Email servers/concepts (SMTP, SPF, DKIM)
- Databases (MySQL)
Additional skills:
- Video editing (Premiere Pro)
- Digital video workflows and compression
- Copywriting